— Case study
SBLI / Creative Illustration Test – Term Life
Decrease in CPC’s
1: Short client history/pain points/context regarding case study
2: What is the end-goal? What metrics/performance are we looking to improve?
3: Process of achieving said goal (strategy)? What steps + Products were used?
4: What were the end results (Metrics)? What are the lessons of case study and how can this help prospective clients?
A shift to illustrated creatives took the brand from their look of corporate minimalism to a softened relatability…. And the results agreed! Overall, the illustration ads incurred a 47% increase in conversions and 32% decrease in Cost Per Acquisition. When we work collaboratively with our clients, the possibilities are endless.