— Case study
MiWay Sales & Efficiency
Launched in 2008, and a subsidiary of Santam, MiWay Insurance was the first South African-based direct insurance company to offer the purchase and administration of short-term insurance policies, including motor, household, homeowners and business insurance, online.
Return on advertising spend
Total revenue increase YOY
Facebook profitability vs paid search
1: Short client history/pain points/context regarding case study
2: What is the end-goal? What metrics/performance are we looking to improve?
3: Process of achieving said goal (strategy)? What steps + Products were used?
Rocketer ran a scalable Facebook campaign that exceeded acquisition cost targets for MiWay. This included the creation of ‘Lookalike Audiences’ that would specifically target users who would generate highly profitable policies for insurers. Rocketer also used Facebook’s targeting tools to isolate users who owned cars, in addition to creating personalised ads based on geography and vehicle type, to resonate with MiWay’s target audience.