— Case study
Bankers Landing Page / Correcting Rejected Leads
When Chicago-based firm, Bankers Life, flagged problems with their lead validation system, Rocketer incorporated our tech into a new landing page which successfully reduced lead generated errors by 24%.
Reduction in cost per lead
reduction in lead generated errors
Additional leads that would have fallen through
1: Short client history/pain points/context regarding case study
2: What is the end-goal? What metrics/performance are we looking to improve?
At Rocketer, our aims were to; fix the company landing page to ensure a seamless user-journey; overhaul the current lead validation software so no users fell through the cracks, and finally, increase the uptake of successful leads.
3: Process of achieving said goal (strategy)? What steps + Products were used?
The team first analysed the most common errors throughout each products journey. We then began building out a new landing page that would instead use a Rocketer lead validation tool by inputting backend coding that rectified those errors moving forward through a two-factor validation system. We also integrated autofill within the user address box that matched the lead validation tool for higher success rate.